Importance of Branding
Brand is not just a product or service. Reputation and brand image is important because most customers will research a company before they purchase or do business with it. A properly defined and optimized brand will provide the greatest return especially when the opportunities to present the company brand is limited. First impressions are critical especially in the digital world. A well prepared and goal oriented company brand will provide benefits for all the company's products and services.
What is a Brand?
A brand is the public face of a company. It is the sum total of all of the products and services a company provides as well as the reputation of the company leadership, management and staff providing those products and services. A superior brand is a brand that by itself provides a feeling of awareness and trust of a company. Once you sell your brand it becomes much easier to sell your products and services.
Brand campaigns come in various forms, from a mini branding campaign that should be done before a website is renovated to large branding campaign where everything is on the table. If there is any question about your company brand then it should be examined under a microscope, in a full branding campaign.
Branding Campaign Process
- Preliminary inverview and kick-off meeting
- Reputation research
- Brand discussion
- Interviews with company leaders
- Research of the company and competition
- Determine and define the message and goals
- Review with key company leaders for approval
- Determine digital marketing strategies
- Provide plan to key company leaders for approval
- Plan development and testing
- Plan implementation and execution
- Plan tracking and results
Timeline and Pricing
We don't go by set prices and techniques. There is no "one size fits all" approach by us. Every business is unique. That is what you want to sell to your clients and customers, right? We can provide a detailed free quote after a free preliminary interview process.